It's finally here – the big launch of your new fashion line. You spent countless hours working on it, and the time has come to share it with the world. You couldn't be more excited. To show all your hard work to the world, you decide to learn how to write a press release for a fashion brand. The only problem is, you've never done this before.
Fortunately, this next step is not as difficult as it may seem.
Today I will guide you through the process of how to write a press release for a fashion brand, and I hope that these simple tips will help you and you start writing your own press releases before you know it.
Learn how to write a press release for a fashion brand: with 5 easy tips and an example – in the new blog article about marketing, content and copying with @StoikaT Click and share on Twitter
When you've put thousands of hours into launching a new fashion collection, just hoping that someone will notice that you've released it isn't enough. Professional fashion brand copying of your marketing materials will help you stand out in front of the audience. And the press release you send to media, bloggers, journalists and fashion editors will help you get distribution and more publicity.
You need to make a concerted effort to disseminate the information, and professional press release is one of the best ways to ensure that your big start comes before the eyes of fashion editors and bloggers.
While learning how to write a press release can seem difficult, it's worth ensuring that your big launch goes smoothly.
How to write a press release for a fashion brand: 5 useful tips and example
The press release for a fashion brand is different from a regular copying or press release for the release of an album or a new product. To present your press release, follow these top tips:
1. Be as specific as possible.
As for your press release, specificity is your best friend. You need to tell people exactly what's exciting about your fashion launch and why they should pay attention to it.
Keep in mind that within your press release, you talk to content editors, public relations executives, and editorial contributors in different media, and each of them wants to know exactly why choosing your press release is a good idea for it. The more specific you are, the more you can convince them.
With this in mind, be sure to answer where?, When? How? Why? and Who? – questions about your new launch. Give some details about the inspiration for the line and how it occurred. Tell your readers where they can find it and where it will debut first.
As well as giving people something to be excited about, this level of specificity makes it easier for journalists and other content professionals to easily select relevant parts of your press release and share them with the public. When you help them more easily and without much thinking about doing their job, you make it easier for them and they are more likely to like them more and post your event.
2. Provide clear and relevant details and photos.
To succeed with your press release, it must be clear and applicable at each stage. This means you'll need to answer accurate questions about where your startup will happen and why it matters to people.
You should also consider adding images to your press release to further highlight your point of view and make it more exciting for people.
Since fashion is a highly visual industry, the images in your press release can help to attract the reader's attention and hold it all the time.
You'll also help the editor when they post so they don't have to look for photos. In addition, the photos you post will be accurately and specifically selected by you.
3. Provide all the necessary information in your press release.
In order for journalists, editors and bloggers to find your message useful, they must provide as much detail as possible so that they do not have to seek further information.
In the field of fashion, this detail-rich structure should include information about who is the brand that launches the product, the season for which the collection is intended, when the launch will occur and where. Also some details about colors and style. And also a short quote from the designer, which can be included.
Only after you do all this, you need to immerse yourself in your "why". In each press release, you will need to include all the most important information in a nutshell and bic, so that journalists have easier access.
This helps them see and have the most relevant information at hand and continue reading, rather than having to scroll through a lot of unnecessary information to find your key points.
In addition to facilitating journalists, filling out your press release with relevant information may make it more useful for readers from all walks of life, since readers who can't find what they're looking for (for example, the place of your presentation) will probably stop reading and won't look for it.
4. Turn on a standardized information block.
This is standardized information about who the brand is, what it does and where people can contact it. It is designed for editors and journalists and facilitates their work.
To show that you are thinking about journalists reading your press release, include this block at the end of the press release. It includes brief information about your brand, contact information, phone number and email address. This will facilitate communication with stakeholders and can also be used in the media in the future to represent your brand and company.
5. Do it visually.
Visually exciting press releases perform best, especially in the fashion industry.
With this in mind, include the best image at the top of your press release and display the press release in a way that will allow for easy absorption by journalists and other content professionals. This will not only make your press release more exciting to review, but will also have a positive impact on your brand.
Press release for a fashion brand – what to do and what not to do when writing a press release
Write the best press release of your life by following these things you should and shouldn't do:
What to do…
- Talk directly to your target audience;
- Be specific;
- Include appropriate visual effects to make your document more interesting;
- Spread your press release through local news agencies and media.
- Download an example press release and use its structure as a headquarters to nash yours.
What not to do…
- Do not overdo it with graphics, fonts and colors;
- Be sure to include the relevant contact information;
- Be sure to fill in the most important contact details at the bottom of the press release.
Writing press releases for a fashion brand is easy
Learning to write a press release about a new fashion brand collection may seem difficult, but following this simple guide can help you get it right starting now.
When you write a short, interesting and compelling press release, you will be rewarded with caution by the media for the launch of your fashion line and you will get more space in the minds of the target fashion editors and bloggers.
Need professional help with your press release? Our team can help you! We write press releases for all industries and spheres.