How to avoid conflict, not people, and listen properly
In our polarized and politicized world, it's very common for people to think it's ok to avoid talking to others. Maybe there are people in your life that you avoid talking to because you're afraid of getting into an argument. Or their views and the manner...
Short copywriting tips for business #3 bloated and cumbersome sentences
Bloated and clumsy sentences? Which last forever? They make the reader stop reading at all. Do you know what's causing this swell? Overdoing it with hard words. Multi-word. Lazy editing. And do you know how to cure this bloating? Write something that's easy to...
Short copywriting tips for business #2 Where do I start?
So - where to start writing? Maybe write a title first? Oh, no. Don't do this. It will take too long if you start to get over the perfect title from the start. Plan with points and subpoints - to know what you need to cover? It's definitely a useful exercise....
Short copywriting tips for business #1 Who is the biggest and most terrible sin of writing?
I start a short series of useful tips for copying for business - in just 30 seconds. I'm going to post the videos twice a week, so stay in touch. For just one minute a week, you will improve your writing. This way you can do better when you write about your...
Why do I need a website? Go online or your business will die.
Are you a business owner looking for ways to grow your business? And you wonder if it's worth investing efforts to make and maintain a website? No matter what your business is - small or big, old or new, predictable or innovative - there's a good chance you won't have...
10 critical types of content to invest in when you launch a new website
When you start a new website, investing in the right content is crucial. In addition to "beautifying" your site with great copiers that supports your company's goals and talks to your audience, good content helps you gain online exposure in search engine...
12 of the most inspiring travel quotes that will make you think twice
They will make you think about situations differently, they give a deeper meaning to what used to seem "normal". Sometimes you need this little nudge to start thinking outside the frames. You need someone else to emphasize that all situations are not black and white....
10 easy tips on how to be responsible tourist in 2021
Responsible travel means having a positive impact on the place and people you visit. Rethinking the way you travel, protecting the environment, respecting crops and practicing tourism that benefits the local economy. To show you that being responsible when traveling...
9 effective marketing tips for small businesses in responsible tourism
Companies that implement responsible tourism often ask how they can best present their experiences and services to the market. It's easy to spend a lot of time and money - both in short supply in small businesses - on marketing that doesn't yield returns. It's easy...
SEO product descriptions: how to write optimized descriptions in 5 steps – with examples, uses and results
If you don't have SEO descriptions of your products, how will this affect your sales? Even if your product descriptions are optimized for sale, only this fact may not be enough to affect your sales. After all, no one can buy your products if they can't find them....