Want to know how to write great ads and ads? Here I share some tips that with a little workout will help you sell more.
Although every part of your listing is important, few items are as important or visible as your texts. Often your ads are the first impression of you or your brand – and we all know how important first impressions are!
You also need your ad to achieve certain things. You want to get attention, communicate your message clearly, and get qualified leads to click— all while staying within the number of symbols and other restrictions.
So, how to write a great text ad? Here are 15 tips on how to get it right.
1. Write in person and forget the big words
When you write ads and ads, don't copy the descriptions from your website. Do not use well-sounding and nothing meaning phrases. Don't write high-quality and arrogant.
Write as you would to your client live. Use words and phrases that your customers use when talking about your products and services or the needs they meet.
2. Enter the minds of the target audience
Before you start writing, you want to understand things from the point of view of the target audience. What kind of problems are they experiencing? What are their pain points? How does this product or service solve their problems? What questions can they have about your product?
Answers to these questions will help guide your ad messages correctly.
3. Write it for your audience, not for you
Following the above point, write the ad copy for your audience, not for you. Talk to them, not you. In other words, you must use (or imply) the word "you" more than "we" or "ours."
Take a look, for example, at these two titles:
- "XYZ paraglider tours – fly over the sea at Kaliakra"
- "XYZ paraglider tours – we fly over the sea at Kaliakra"
The second sentence makes people see a picture in their head and predict the feeling they will feel by flying over the sea at Kaliakra.
4. Include features, but emphasize the benefits
The features are useful and should be included, especially for complex products. This helps customers make a qualified decision and not waste your time.
But it is even better to emphasize the benefits of the product or service. What makes your product or service great? What unique benefits does it bring? How will it make life easier for the client?
Predict the challenges your product solves for the customer and have him imagine this picture of the future in which he solves them or has solved them with your product.
Place such benefits in your ad messages that are relevant to your target audience.
5. Describe how you're better than the competition
If your ad appears next to competing ads, how will you compare to them? It's never a bad idea to research competing ads to find out.
You don't want competing ads to affect what you write, of course. But knowing how your ads compare and how customers choose and compare, it can become clear which product features and benefits to highlight.
6. Think fully
You should consider the big picture when writing an ad copy. This helps you avoid the problem of inadvertently repeating messages.
Some repetitions are fine, of course, if they help you express your position. But if "Get 10% discount!" appears four times, it's not only lost space, but also distracting.
7. Include a call to action
Somewhere in your ad copy, you need to tell visitors what to do, such as Buy Now, Browse Now, Shop Now, Learn More, or Ask for an Offer.
Make sure your call to action is loud and clear. Use an action verb and include all (legitimate) time limits, such as "Shop today! The sale closes on Monday. "
8. Use keywords
Of course, you should also use keywords in your ad, usually in the title and in the first sentence of the text. And scattered in several places in the text, depending on the length. This will not only allow your ad to come out in google search, but also in keyword search on the website. Also, the right keyword will lead to more clicks on the ad, because users will easily understand what it's for.
9. Use as a keyword the real terms that people are looking for, not what you think they should be looking for
Following the previous point, the better you know what people are looking for and provide them with the same words they use, the better.
For example, if people are looking for "catering for lunch in an office in Sofia", try placing "catering for lunch in an office in Sofia" in your advertising copy instead of "catering for offices in Sofia" or "food delivery in Sofia".
10. Specify your price (or not)
You'll need to decide whether to include a price in your ad. If you've done your research and know that your product or service is competitive in terms of price, then you can turn it on. (But watch closely if your competitors lower their prices or have a promotion.)
You can also decide to include your price if you have a high quality, expensive premium product and a high price, and you want to discourage cheap bid seekers from clicking on your ad.
11. Include qualifying elements, if applicable
You can also include items in your ad to qualify potential customers. We made a reference to this at the top point when we showed the use of the price as a way to discourage price-sensitive buyers.
But you can also qualify potential customers in other ways. For example, you can include in the title who your product is for
For example, "For corporate clients", for mothers or for office use.
This quickly becomes clear who your listing is for and you will not receive calls from unqualified customers to waste your time.
12. Carefully craft your titles
As for the text of the ad or ad, titles do 80% of the work of your ad. That's why you write them carefully. The description is important to clarify the title. But the title gives the basic information that makes a person judge in a fraction of a second whether your ad will work for them or not. If the title does not attract his attention and interest, he will go to the competitive advertising and will not read your carefully written description at all.
13. Copy if you want
Unlike high school, here it is allowed and even good to copy! If you have an existing slogan or other marketing copy that looks good and you know it works for your target audience, then be sure to use it in your ad.
14. Show your ad to someone else for an opinion
If you're the person who invented and wrote the ad, you shouldn't be the one who approves of it. In fact, the more reviews you can get about the ad before it goes live, the better.
This allows you to capture errors.
15. Test, analyze, make changes, and then test again
Even if you think you've made it to the perfect ad, it's always good to create two or three more and then test to see how they perform.
What are your tips for creating a great ad copy?
Even the most stellar product or service can't be successful if your ad is poorly written and to the wrong audience. Worse than that, it's just trying to sell it to everyone.
But by following these 15 tips described above, you're much more likely to write text ads that attract attention, clearly communicate your message, and get qualified leads.