When you start a new website, investing in the right content is crucial.
In addition to “beautifying” your site with great copiers that supports your company’s goals and talks to your audience, good content helps you gain online exposure in search engine results, ranking, leads, traffic – and increases your chances of converting new customers.
But what types of content should you invest in if you’re just getting started?
You may wonder over questions like “Should I start a blog?,” “10 or 50 pages of web content to create, do I post content on social media (and if so, how?) … These are just some of the many questions people have about their content online.
We’re here to help you with a guide to ten critical types of content for each new website. Keep read!
Content in numbers: 5 reasons to invest in content
First, let’s explore why you should consider a long-term investment in content marketing if you just start a site.
See some content marketing statistics:
- More than 200 million people currently use ad blockers.
While it may not seem that this matters much to your site, it means that great content is one of the few ways to access customers’ mailboxes and computers.
- The content helps to remember the brand.
In 2015, IBM did a survey that showed that 56% of content marketers believe that personalized content contributes to a higher customer engagement rate. The easier it is for your brand to be remembered by customers, the easier it will be to get engagement through content.
- People spend an average of 37 seconds on one content.
If you want people to spend more time on your website, one of the best ways to do it is to invest in content that makes them feel something. According to the Content Marketing Institute, high-quality, relevant content encourages readers to stay longer on your website.
- Content marketing is 62% less expensive than outgoing marketing.
Although many people accept that content is expensive, it is much cheaper than traditional methods of advertising and outgoing marketing. Moreover, it is also three times more effective.
- The content drives higher conversion rates.
When people accept content creation in their marketing strategies, they enjoy conversion rates roughly six times higher than their competitors.
Given these numbers, it is clear that not only can you not afford not to invest in content for your website, but deciding which content works best with your brand is crucial to rethinking your online marketing strategy.
If you’re creating a new site, don’t start it without first making sure that you have each of these ten content types:
What would a website be without web pages? Whatever your business is, it is essential to have some pages for your site. For most companies, there will be a “About Us”, “Contact” and “Services”, “Help” page, although you can choose to add or remove pages as you see it.
Remember that the length of your web pages is an important consideration.
If they’re too long, you run the risk of losing your reader’s attention, especially if you don’t format your pages correctly. If they are too short, you run the risk of not providing enough information or details to be useful to your readers.
As a general rule, web pages must contain at least 300 words. While this will be too small to cover most topics, it’s a good thing to keep it in mind when you start creating web pages for your new site.
Listen carefully: you need a blog. I mean, a live blog.
Without a blog, your website will not only not perform as well as you would like, but you will miss a valuable opportunity to provide your readers with relevance – one of the most desirable and important factors in online marketing.
Although many companies underestimate the importance of the blog, Impact Branding And Design reports that:
- Blogging websites tend to have 434% more indexed pages than their competitors.
- What’s more, 47% of customers interact with 3-5 pieces of content before talking to a sales representative at all.
And our favorite blogging statistics (Hubspot):
- Companies that post over 16 blogs per month (4+ / week) receive 3.5x MORE traffic from businesses that post 0-4 posts.
Well, that’s it!
3.5x more traffic than your competitors, only from consistent, voluminous blogs.
So why don’t you still have one?
Having a library of quality, relevant content can make a big difference between converting a customer to losing it at sea to other companies vying for its attention. If that’s not enough to understand the importance of the blog, B2B marketers who blog regularly earn on average 67% more customers than marketers who don’t.
Fortunately, it’s easier than ever to integrate a blog with your website. Today, content platforms like WordPress offer built-in blog functionalities that are easy to manage and use, even for beginners. To manage your blog efficiently, use its scheduling feature to post consistently and give your readers something to expect regularly. If you delegate article writing correctly, this will be a good asset for your business for an extended period of time.
One of our favorite content services is current and constant blogging support. We write, plan, create images and publish, in our blogging packages.
Meta content is an often overlooked form of online content.
While it doesn’t get as much attention as attractive forms of content such as blogs or social media, it plays a crucial role in the online world.
When you search for something on Google, meta content is a snippet of text that appears on the search engine or SERPs results page. Here’s what it looks like:
Meta content works to give you an idea of what information an article or page contains and helps you understand what you’ll learn from content.
As such, it is essential to be very well done. If you don’t know how to write meta content on your own, it’s wise to hire someone who does. When done correctly, meta content will enhance your SEO and help improve click-through rates, both of which can have a dramatic and lasting impact on the visibility of your website.
If you have an e-commerce site where you sell things online, great product descriptions are crucial.
Think about it: if a person can not take and touch your product, the description of the product is the only thing that will help him understand the specifications of the product and its value.
To help your product descriptions perform as well as possible, keep them short, exciting, detailed, and tailored to your target audience. And to help them qualify, use key terms in the smoothing and descriptions of your products that are relevant to SEO.
Check out this nice description of paracanna product:
When it comes to the “Contact Us” page, many traders block. Although almost everyone knows that you need to include a contact form or your contact information here, it can be difficult to know if you need to add any content and, if so, what type.
The contact page is no different from any other page on your website, but it deserves content made with love.
With that in mind, consider hiring a writer to help you create a great copy of the contact page. Think of this page as the Last Call to Action (CTA): the more compelling your contact page is, the more likely people are to connect.
One of the most visited pages on each website is the “About us” page.
When people go to your site, they naturally care who you are and what you do head to your “About Us” page to find out.
It is important that this section of your site is as informative and authentic as possible. Stop for just a minute; you don’t want to be like all the other “About Us” pages. While the content of the website serves to give your site some structure, it also helps you brand your company.
Therefore, it’s important to find ways to show your personality on this key page and make sure you talk to your reader (and your potential customer) about your priorities and goals as a company. This is a great place to include some information about your founders, partners, staff and how you started as a company. It’s also a great place to show that you and your reader have common values. Here’s a nice example of the “About us” page: LuminAid.
Do you think social media accounts have nothing to do with your website? Think again.
When people come to your site, they want to find other ways to interact with you. One of the best ways to learn more about your company is through your social media accounts. This means that when you start a website, you need to have different social accounts with links to click on them, in a place where prospective customers can see them.
Before starting your website, take the time to set up at least a Facebook and Instagram page. Most retailers use more than two social platforms, but those you choose to use will depend on your brand and goals. Keep in mind that you don’t want to engage too much with social media, so you only need to choose to develop the accounts you can maintain.
A stagnant profile is much more damaging than a nonexistent account. Once you’ve created your accounts, link them to your blog so that your followers can get instant updates for all your new posts.
No matter what you do, you want to include on your website some information about the services your company offers. Make sure that each description of the service is comprehensive and detailed. You get bonus points if you can provide an example of services you’ve provided or projects you’ve done in the past.
While there is some debate over whether to publish your prices, many experts advocate this. This is because posting at your prices makes it easier for customers to get all the information they need on their first visit to your site, helping to make your site more valuable to them.
In addition to having prices for our products in the Content Store and marketing plans, we also have a pricing page and content policy where there is a table of the most frequently ordered products for quick comparison. In an industry where very few competitors are transparent, we get consistently good reviews from new customers who can find our tariffs in a few minutes after they first come to our site.
Think of the copy of your website’s homepage, like the facade of your house: this is the first thing people see when they approach. This is why optimizing the content on your page is essential. There’s no room for saving here.
When writing the content on your homepage, strive to strike a balance between accessibility and professionality. The text should give readers an immediate idea of who you and your company are and what they can expect from the rest of your online material.
One of the most powerful things you can use to convince people of something is data. With this in mind, you may want to consider including on your website some data about why your service or product is valuable, how many people you have helped, and how many projects you have done.
You may also include some statistics that are relevant to your product or service This data should be prominently displayed on the home page of your site, where it will be most visible to your customers, as well as key places such as the page for us and specific pages for services and products.
Your focus should not be split unevenly when working on your new website or rebranding. Don’t be that business owner who focuses solely on design, structure and functionality. Because “It’s not that important.” You can lose any quality advantage on your site due to poor content.
Think about it: Creating a website is 50% technology (development) and 50% content.
It’s easy for new website owners to get so overwhelmed at launching their site that they get bad content on their website, but it’s a death sentence.
The more professional your site looks when it launches, the easier it will be for you to get into the game with your new business or website.
Although these forms of content will help make your site complete and unique, it doesn’t end there. Rest assured that you have an editor and writer at your disposal, so don’t miss any critical mistakes to make your brand look bad.
Is it time to invest in content for your new website? We’d love to help. Talk to us today!
This article was first published on: https://mediaviva.net/sadarzhanie-za-nov-uebsayt/